{
  "name": "TokTesk TikTok Commerce Skill Library",
  "url": "https://toktesk.com/skills",
  "language": "zh-CN",
  "updatedAt": "2026-09-14",
  "license": "TokTesk public learning content",
  "items": [
    {"id":"director","category":"strategy","title":"TikTok 商品短视频导演","summary":"把商品卖点、人群需求和镜头证明组织成 30 秒成交结构。","keywords":["TikTok电商","选品","脚本","分镜","CTA"]},
    {"id":"hook","category":"script","title":"前三秒成交钩子","summary":"用视觉反差、明确痛点或结果预告提高首屏停留。","keywords":["前三秒","钩子","停留","开场"]},
    {"id":"prompt","category":"production","title":"2.0 / 2.5 视频提示词","summary":"按主体、动作、镜头、光线、环境和限制组织稳定提示词。","keywords":["AI视频","2.0","2.5","提示词"]},
    {"id":"canvas","category":"visual","title":"多参考图分镜画布","summary":"分离商品、人物、场景和构图参考，减少生成冲突。","keywords":["无限画布","多参考图","分镜"]},
    {"id":"hero","category":"visual","title":"高质感商品英雄镜头","summary":"用材质特写、轮廓光和运动节奏建立品牌第一印象。","keywords":["商品视觉","灯光","构图"]},
    {"id":"ugc","category":"script","title":"UGC 使用证明脚本","summary":"用真实场景、动作细节和前后变化表达产品价值。","keywords":["UGC","口播","使用场景"]},
    {"id":"variants","category":"production","title":"一组素材，多条创意变体","summary":"固定商品事实并替换单一变量，形成内容测试矩阵。","keywords":["批量变体","素材复用","A/B测试"]},
    {"id":"competitor","category":"strategy","title":"竞品创意拆解","summary":"从钩子、证明、节奏、评论问题和 CTA 提取洞察。","keywords":["竞品","创意调研","评论洞察"]},
    {"id":"caption","category":"growth","title":"TikTok 发布文案与搜索词","summary":"围绕搜索意图组织标题、说明和相关标签。","keywords":["TikTok SEO","发布文案","标签"]},
    {"id":"review","category":"growth","title":"创意测试与复盘","summary":"用停留、完播、点击和转化判断下一轮变量。","keywords":["数据复盘","完播","转化"]},
    {"id":"api","category":"production","title":"API 自动创作工作流","summary":"串联素材上传、视频生成、状态查询和限时下载。","keywords":["API","自动化","幂等"]},
    {"id":"localize","category":"growth","title":"多地区内容本地化","summary":"按地区调整场景、语言、搜索词和 CTA。","keywords":["本地化","多账号","多市场"]}
  ]
}